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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers - Johanna Rothman, Management Consultant

  1. by Simon Harris
  2. Mar 26, 2023
  3. 1 min

If you write more for internal consumption, consider how to write for two readers: the change for your ideal readers, and assurance for your secondary readers. You might have to change your ideal reader in the middle, but that’s practice. Start with the ideal reader, then add what’s needed for the secondary reader.